Fitlavia

Main role
book designer, graphic designer, DTP

Assignments
project brand strategy, graphic design, DTP, illustrations, typesetting, photography corrections

Years
2021

For the cookbook project "I don't sugar, I lose weight (Necukrím, chudnem)" by Fitlavia, I created the complete visual identity, including photo editing, graphic assets, icons, and various text layouts. This cookbook, which focuses on a healthy lifestyle and fit recipes, became a bestseller by its second edition. I adjusted the book's design to reflect its unique content, replacing the client's traditional (smoothie) green color with a pink donut glaze that added new energy to the project and set it apart from previous publications. 

The book ranked in the TOP 10 of the largest bookstore in Slovakia and was supplemented by two additional e-books that offered readers additional tips about healthy lifestyle and basic illustrated exercises created in collaboration with actual fitness trainer.