BioPoint

Main role
brand manager, graphic designer, DTP

Assignments
art direction, brand management, online content strategy, content creation, SEO copywriting, graphic design, DTP, typesetting, e-mail marketing

Years
2019 - 2021

Collaborating with the family-owned company Biopoint from Košice, which specializes in nutritional supplements, was an invaluable professional experience for me. As the company grew, they recognized the need to enhance their online presence and marketing efforts. Together with a small team of IT programmers, we completely revamped their website and e-shop, from the structure to content, photography and graphics. My role also included creating and optimizing SEO content to improve their search engine rankings and managing their social media advertising.

In addition, I contributed to the creation of various print materials, such as trifold brochures for pharmacies and thank-you cards for customers, which helped boost client loyalty. This collaboration allowed me to develop my skills in graphic design, copywriting, and online marketing, while also contributing to a significant improvement in Biopoint's branding and sales performance.