Harmonické stravovanie by Antónia Mačingová

Main role
art director, brand manager, graphic designer, marketing assistant, consultant, social media manager

Assignements
art direction, brand management, graphic design, DTP, SEO copywriting, spell checks, social media management, community management, photography, content creator, content strategy

Years
2016 - 2017

Working with famous Slovak/Czech/Poland author Antónia Mačingová on her "Harmonious Eating "Harmonické stravovanie)" project (nutrions-based cookbooks and pre-prepared meals delivery) was a significant experience for me as a university student.

Initially, I was tasked with creating simple graphics for social media, but over time, I took on more responsibilities and became author's marketing assistant. I revamped online brand presentation, wrote and edited photo/video and text based content, and even moderated social media presence and provided community management. 

This role provided me with valuable experience - even as only a young student with no practice, I already had a lot to say about branding setup and visuality, social media presence and a wealth of resources for future marketing efforts. I also helped both the manager and the client adopt a more effective approach to marketing presentation.